Real Talk for the Non-Profit Event Pro
On Real Talk for the Non-Profit Event Pro, we dive heart first into all things events in the non-profit world. Each week, your host Amy Milne and her guest get real on a variety of topics from marketing, sponsorship, peer-to-peer fundraising, logistics, and everything in between to ensure your events matter. They talk tricks of the trade and share tales from the trenches so you can produce epic events that inspire participants, raise more money and change lives.
Real Talk for the Non-Profit Event Pro
Sacred Cows Of The Non-Profit Event Space: WHY Is Your Walk 5K? & Other Questions We Need To Be Asking.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Who decided your walk was 5K? And more importantly — why did everyone just agree? In this episode, host Amy Milne takes a hard look at the sacred cows of nonprofit events: the formats, distances, and details we've inherited without ever questioning whether they're actually working for us. Using real stories from her own career — including a gala that changed its dress code to pajamas and a walk that was never supposed to be 5K — she makes the case that the details of your event are either telling your story or missing the opportunity to. This one is packed with tactics you can use before, during, and after your event, and one framework that will change how you look at every decision you make from here on out. Fair warning: you'll never see your opening ceremony the same way again.
"There's a difference between reading a fact on a banner and feeling something in your chest at 12 kilometers because you know why it's kilometer 12."
